Jackson Hole Tourism
Selfie Control
In Jackson Hole, Wyoming tourists were getting too close to wildlife for the perfect selfie. They needed self control so we created Selfie Control—a simple Instagram filter that educates tourists on the exact distance they should keep from wildlife.
The filter is also open source, so other destinations can create their own versions, helping protect wildlife and people all over the globe.
Print, social, digital and OOH brought the Selfie Control message to offending tourists.
Awards
Sabre Award: Best Use of Instagram
Shorty Award: Best Use of Filter
Tread on the Trail
With tourism on the rise, Jackson Hole’s iconic hiking trails were overcrowded so many people wandered off-trail, leading to ecosystem destruction. We needed to tell hikers to stay on the trails, but more signage only impedes the natural beauty. So, we created hiking boots that left behind a subtle footprint with a strong message.
Leave it as it is
A film featuring Teddy Roosevelt’s great-great-grandson reading the former president’s famous conservation speech, proving that a call to preserve the wild in 1903 is just as relevant today.
Leave Hibernation to the Animals
We parodied a nature documentary to capture the spirit of those who flock to Jackson Hole in the winter instead of hibernating like other creatures.
The Mountain of Youth
According to the U.S. News & World Report, Jackson Hole locals live 10 years longer than the average American. Everyone is looking for the fountain of youth in all the wrong places. In this winter campaign we showed tourists that the secret to staying young is staying wild.
