Jackson Hole Tourism
Selfie Control
Jackson Hole, Wyoming, is one of the most photographed places in the world, but tourists were getting too close to wildlife. So, Selfie Control educated tourists on the exact distance they should maintain from wildlife—all determined by an Instagram filter, where the irresponsible selfies were taking place.
Wildlife encounters are on the rise all over the world. So the filter is open source, meaning other parks can download it and create their own versions for animals in their area, ultimately helping protect wildlife all over the globe.
Print, social, digital and OOH brought the Selfie Control message to offending tourists.
Awards
Sabre Award: Best Use of Instagram
Shorty Award: Best Use of Filter
Tread on the Trail
With tourism on the rise, Jackson Hole’s iconic hiking trails were overcrowded so many people wandered off-trail, leading to ecosystem destruction. We needed to tell hikers to stay on the trails, but more signage only impedes the natural beauty. So, we created hiking boots that left behind a subtle footprint with a strong message.
Leave it as it is
A film featuring Teddy Roosevelt’s great-great-grandson reading the former president’s famous conservation speech, proving that a call to preserve the wild in 1903 is just as relevant today.
Leave Hibernation to the Animals
We parodied a nature documentary to capture the spirit of those who flock to Jackson Hole in the winter instead of hibernating like other creatures.
The Mountain of Youth
According to the U.S. News & World Report, Jackson Hole locals live 10 years longer than the average American. Everyone is looking for the fountain of youth in all the wrong places. In this winter campaign we showed tourists that the secret to staying young is staying wild.
